Tobacco Wars

Johann van Loggerenberg’s book, Tobacco Wars, takes readers on a wild ride through the corruption, skulduggery and shady dealings of the tobacco world. The book reads like a thriller and it needed a striking cover to match.

I was commissioned to design the cover by Tafelberg Publishers and pitched an idea to turn the entire book into a box of cigarettes. I used simple shapes and bold colours. This simplicity, and the play with scale, resulted in a design that draws attention from across the room.

Since it was published last year Tobacco Wars has sold over 7000 copies.