Metonymy Branding

Metonymy is a new London based accelerator-style company for emerging consumer brands. They work with highly ambitious and creative founders, giving them the ability to reach their potential.

We were asked to design Metonymy’s new logo and branding. It needed to be simple and striking. We created a logo that harks back to modernist design and Bauhaus typography, and yet is fresh and forward looking. The ecosystem included a monogram, logo and signature illustrations.